The Transcend Alliance Collaborative 
The First Ever Professional Association for Transformation Business Owners.
The Transcend Alliance Collaborative (TAC) is the first ever totally accessible 
Professional Association for Business Owners in the Transformation Industry.  
Associations are traditionally established by individual industries to allow businesses 
in the same industry to connect to, collaborate with and benefit from one another.
The Transcend Alliance Collaborative is in deep alignment with this purpose.  

Founders Dr. Tony Pennells, Callan Rush, Susan Ariel Rainbow Kennedy (SARK) & 
Justin Livingston have 40+ years experience as Transformation  Industry Leaders & 
Pioneers... but they need YOUR VOICE to make the community as powerful as it can be!
There are Major Problems Facing Transformation Business Owners As
They Attempt to Stay Relevant & Profitable in a Rapidly Maturing Market...
1. Sky-Rocketing Costs...
The daily operating expenses of Transformation Businesses are escalating! Staffing, workshop venues, travel, advertising, software, client acquisition and outsourcing costs are unsustainable.  It takes more capital to keep the doors open than ever before. 

Many practitioners and small business owners are month to month. Some are accumulating unwanted debt. As personal coffers drain, families are at risk.

Some Transformation Leaders are giving up on their dream of helping people, to go back to a stable job. This means less Light Workers fighting the good fight... a losing situation for everyone! 

SOLUTION: TAC aims to reduce sky-rocketing business costs by setting up collective bargaining agreements with companies that offer essential business infrastructure essential to a profitable company.  There's Strength & Safety in Numbers.  As a collective, we can have negotiating power!
2.  Crazy Competition
It’s easier than ever to call oneself a Transformation Leader. As a result, new practitioners flood the market daily. Some are educated and experienced. Others, are not. Some are better marketers than healers. This has some serious ramifications.

When clients don’t get the results promised in the marketing they consume – we all get a bad rap. It’s already happening. Market cynicism is at an all-time high. Refund rates are through the roof. Potential clients are skeptical.

SOLUTION: TAC aims to work collectively with members to set up agreed upon practices, standard policies and procedures. We want to create consistent codes of conduct across our industry. This will help us protect ourselves, and our clients.  We really need your education, experience, opinions and voice so we can create systems that work for everyone.  
3.  Diminishing Profits...
What used to work to enroll clients is no longer working like it used to. It often takes double the amount of effort (and expense) to achieve the same results. Email open rates are plummeting. Launch results are tanking. Webinars are under attended… and client enrollment is stagnant or slipping. What makes things worse is the fact that while overall revenue is down... the cost to get training on what currently works to acquire clients is going up! 

SOLUTION: TAC provides Members with WEEKLY Transcend Training calls. Calls are led by the most prosperous leaders in the Industry.  Our World Class Faculty will help you stay current, relevant and on top of what's working and what's not working in the business building realm.   If you don't embrace innovation - you'll be left behind. 
4.  Big Business Take Over...
As pioneers, we’ve proven the Transformation Industry is a viable place to make money... and Big Business has noticed. With dollar signs in their eyes, they are moving in and taking over! Big Pharma is already putting many healers and holistic practitioners out of business. How can the solopreneur compete with billion-dollar marketing budgets? They can’t. Not alone anyway…

SOLUTION: TAC plans to counter the voice and budgets of big business.  As our numbers grow, we'll be  work together to push back against agendas that go against the integrity and spirit of Transformation. The small business owner cannot fight Big Business alone and win.  Working together is the only way our businesses will continue to thrive. Working together is the only way we can make sure our voices are heard. 
5. Impending Industry Regulation
The size and growth of the Transformation market combined with the massive amounts of money flowing in also mean industry regulation is inevitable. This happens in every maturing market. 

If we, as Transformation Leaders, don’t begin to regulate our own industry – the government will. This means losing control of the very industry we worked so hard to create. 

SOLUTION: TAC will work together to internally set standards and best practices for our own industry. When we get these pieces in place  - we'll have a better chance of influencing government institutions that would otherwise steam roll in... and tell us how to run our own businesses.  We need to direct ourselves! 
The Transcend Alliance Collaborative Helps Protect You,
Your Business & Your Family by Showing You How To... 
Transformation Business Owners often have Silo Mentality. A silo is a mechanism of isolation. In the context of Transformation Leaders, it's the tendency to isolate oneself or one's business from others. A silo can be a real or imagined construct. But in times of threat, it allows people to withdraw into perceived safety.   

Transformation Leaders are often solopreneurs who operate in silos. Even if they have small teams, they often enroll and work with clients alone. They spend countless hours in home offices, behind their computers with little or no company or connection. 

The old paradigm of working alone is dying. While some practitioners will survive for a short time, most won’t without forming strategic partnerships with other people in their industry. 
As the market matures and competition escalates, many Transformation Leaders resist collaboration and sharing. The pressure to perform builds, and many begin to guard best and worst practices. No one wants to give up their secrets to success! 

Not sharing information seems like a way to gain edge over the competition. In reality, nothing could be further from the truth. Sharing resources among businesses is one of the best ways to reduce costs and increase efficiency. Look at businesses in other, more mature industries. You'll notice that the most successful have leaned heavily into collaboration. 
Transformation Leaders often work one element of their business at a time. They want to upgrade their business acumen so they can serve more. To that end, they take one course from one guru on one business tactic. Then, they take another program from someone else on another tactic. This becomes a pattern. 

They hop from program to program, never sure if what they're working on should be their focus. Many become locked in student mode – and out of execution mode. 
 4.  START ... Working Collaboratively, Sharing Resources & Co-Creating the Future of Our Industry!
Change is happening in the Transformation Industry. We have 3 choices....

CHOICE 1:   Ignore the change...and get left behind. 
CHOICE 2:  Wait to see what happens next… and be at the whim of other's agendas. 
CHOICE 3:  Link arms and work together to INFLUENCE, DIRECT and GUIDE the change. 

No Single Transformation Leader can battle big business and win.  No Single Transformation Leader can avoid government regulation. No single Transformation Business owner carries enough power and influence to direct how things are unfolding… not on their own.  But if we BAND TOGETHER…

...if we create a COLLECTIVE voice…if we COLLABORATE on a whole new level…
if we SHARE resources… if we create collective negotiation...if we organize ourselves to CO-CREATE the future of our industry... we will be unstoppable! And our businesses can continue to thrive!

Together we can keep the spirit of the Transformation Industry alive! 
Together we can help each other continue to make a living doing what we love.  
But it is easier said, than done.  That is the reason the Transcend Alliance Collaborative was created! 
 Become a Part of the Transcend Alliance Collaborative Now & Get Immediate Access to These Benefits...
TAC Network: 
Members of the Transcend Collaborative will tap into the strength of a network that spans from North America to Australia. Our tight-knit community of Leaders have a wide range of experience, education, resources and connections. Put a call out to the community for what you need – and watch it come to you with ease, grace and speed!  
TAC Collaborative Conversations: 
Monthly, Quarterly and Annually - you'll be exclusively invited to opinion panels where we'll discuss standardization, certification, policies, procedures, and quality control for the Transformation Industry.  These formal conversations will help shape the future of the industry.  Being a part of them will ensure you don't just have to 'get in line' later when the decisions are made by the collective. You'll also get a front row seat to participate in ongoing online surveys, questionnaires and voting projects.  
Weekly Transcend Training Labs: 
One of the main ways to stay relevant and profitable, is to be on top of the business development trends. That's why we’ve secured Top Faulty from around the world to lead weekly sessions on Innovation.  Our TAC Master Teachers will ensure you stay current, innovative and up to speed about what’s working now at all levels of a Transformation Business. During these calls, TAC members can apply for a ‘Member Make Over Session’. When selected, our mentors will work directly with you to help solve any inner or outer game blocks currently stagnating your business growth. 
Mentor with Masters: 
Ongoing intimate access to a 24-7 Online Coaching-On-Demand Community held by many of the top experts in personal and professional growth. 

We currently have 50+ faculty as part of our Transcend Alliance International Council.  These Alliance Angels have built 7-figure+ Transformation Businesses. They know exactly what it takes to succeed in this field in any economy.  As part of their service, they'll be active in our online community supporting you as you build your impact and income.   
Member Spotlights: 
TAC offers major promotional Opportunities to its members. We'll  highlight Members' Business Profiles in various forms online. Imagine becoming visible to thousands of other Transformation Business Owners virtually overnight. Our list and social media assets are already over 500k worldwide... and they are growing daily. 
TAC Member Newsletter: 
This monthly publication will cover the best hacks, short cuts, and member / faculty generated tips on personal and professional growth trends.  We'll also highlight innovative trends to watch in the industry so you can stay up to date and ahead of the curve. TAC Members will also be spotlighted in the newsletter as they offer their best personal, professional and business tips. 

The Transcend Now Live 3-day Event brings together the best information delivered by the best leaders in the Transformation Industry. Think, 'Traffic & Conversion' for Transformation Leaders. At the event, you'll be exposed to the most innovative ways to business build. We'll cover leading edge tactical, strategic and philosophic methods to exponentially increase the impact & income of your Transformation Business. When you become a TAC member in good standing, you'll receive a complimentary tickets to the annual, "Transcend Now Live Event"! 
Our Long Term Vision... We need YOUR VOICE!
WE need YOUR VOICE to help guide the future of the Transformation Industry.  Be the Change You Want to See in Our Industry! Help yourself and other business owners to stay relevant and profitable in the years to come. When you become a TAC Member in good standing, you’ll have an early voice and important vote towards these game-changing initiatives...

ALL TAC Members will be invited to Monthly, Quarterly and Annual Collaborative Conversations. We'll collectively discuss standardization, certification, quality control, collective bargaining and so much more! Here are some of the things we're working towards >>>

To ensure all TAC members have collective bargaining benefits for the basic business products and services they need to stay profitable. A solo business owner just cannot the access discount rates large businesses enjoy. Together however, we can lobby for bulk discounts for the products and services essential to the growth of our businesses.

Because of the size of the market, and the money flowing in - industry regulation is inevitable. If we form a collective of leaders already working on the key issues... we can avoid a major government intervention and take over. We want the members of the TAC to lead the way. IF we don’t regulate us – the government will.   If we can create a self regulated community for our industry - we can create major influence.

To work in collaboration with TAC Members to guide industry standards in the field of Transformation. From enrollment practices, to refund policies, to JV Commission guidelines… agreed upon ranges of conduct are necessary. Without standardization, Transformation Leaders have no way of maintaining consistent, fair policies for themselves or their clients. 

To set up industry wide systems that track quality control for products, programs, and services offered within the Transformation Industry. Zero quality control leaves reputable practitioners, and their reputations at risk! It also puts the onus of responsibility and due diligence upon the client… who may already be compromised. 

Provide visual certification for reputable Transformation Business Owners that have a proven track record
serving clients. 

Provide Legal Protection for Transformation Leaders. 

"When a committed group of individuals with a significant amount of experience in a similar content area get together – they can begin to control a conversation worldwide. Already, there are collections of Transcend Alliance Members banding together to pool resources, content, talent, and mission.  If you’re tired of working alone , but still believe in your mission work… this community is for you."                                                     -Callan Rush, TAC Founder
  •  Access to TAC International Network of Transformation Leaders
  •  Weekly TAC Training Labs with Master Teachers
  •  Comprehensive Resource Library 
  •  24-7 On Demand Online Coaching Community 
  •  Collaborative Conversations (monthly, quarterly, annually)
  •  Promotional Opportunities via Member Spotlights 
  •  TAC Member Newsletter 
  •  Scholarship to 'Transcend Now' Live Event!
  •  Much More… 
"Transformation Leaders have created an amazing Industry... but it's changing rapidly! If business owners aren't careful, they'll lose control of the very industry they worked so hard to create. The #1 way to avoid going out of business and staying profitable & relevant moving forward is lean heavily into COLLABORATION with one another."   
                                                                          -Dr. Tony Pennells, TAC Co-Founder                                                                                                                                                                               
  •  Transformation Business Owners Looking to Scale Their Income & Impact Without Spending More to Do it. 
  •  Leaders Concerned About Big Business & Unbalanced Agendas Taking Over Our Space.
  •  Healers &  Holistic Practitioners Finding It Harder Than Ever to Consistently Enroll Clients
  •  Lightworkers Who Care About the Planet & Want to Work Collaboratively to Create New Normals Worldwide.
  •  Community Oriented Professionals in the Personal Growth Field Who are Looking for the Leverage an International Network Can Provide. 
  • Transformation Leaders Who Want to Contribute to the Up-leveling of Industry Integrity.
Is There a Transcend Collaborative Membership Fee?
it's just $47 USD / month!
(You may cancel at any time)
MEET Your Transcend Collaborative Co-Creators:
Callan Rush
Co-Founder of Lucrative Luminary Training
Best Selling Author of, "Wealth Through Workshops!"
Master Curriculum Designer / Workshop & Seminar Expert
Callan Rush is a ‘Master Educator’ when it comes to all aspects of designing and delivering Workshops, Retreats and Seminars. With University Degrees in Psychology and Education – and over 2 decades of experience, Callan has mastered the art and science of designing and delivering live and virtual, education-based events.

When Callan speaks, people listen. She's a highly entertaining presenter who delights her audiences with a unique blend of education and wisdom, honesty and humor, and complete generosity of self and spirit. She is regularly invited to speak on stages where she's often the only Great Woman among a collection of great men. Author of the best-selling book, “Wealth Through Workshops,” Callan is known and loved all over the world as the go-to resource on the topic. However, creating, "Wealth through Workshops" is not this highly respected woman’s end game. Her mission and her purpose go an immense distance beyond that. 
A Master Teacher & Facilitator, Callan brings absolute clarity to your message. She supports you to authentically align with your offers, and deliver them so they resonate beautifully with your tribe.” 
Susan Ariel Rainbow Kennedy
Best-selling author, artist, teacher and mentor
SARK (Susan Ariel Rainbow Kennedy) began by creating her iconic How To Be An Artist poster in her Magic Cottage in San Francisco, and has now owned her highly successful creative business for almost 30 years. 

She is the best selling author and artist of seventeen books (and writing her most succulent now) selling over three million copies. Her art, programs, products and services have sold around the world. She is an acclaimed teacher and mentor, and her wisdom has touched and transformed the lives of millions. 
SARK has been praised by people like Dr. Wayne Dyer,  Julia Cameron, Louise Hay and so many more. Dr. Maya Angelou wrote about SARK "We, in this world, and this weary old world itself, have a great gaping need for SARK. Let's call for more and more SARK to fill every child's book bag and each attaché case."

SARK’s purpose is to be a transformer, uplifter and laser beam of love, and she offers that through her art, words and spirit, and mentors others in significantly offering their unique gifts to the world also. She is mightily inspired by people making their creative dreams REAL.

SARK spends a lot of time lounging, and knows that play and relaxation create powerfull results. She lives joyfully in San Francisco, and shares her life with other loving creative beings.
“SARK reminds you of the true essence of life. She deeply affects your Spirit and empowers you to unapologetically live life on your own terms. She's a beacon of Hope & Light in a chaotic world.” 
Dr Tony Pennells
Best-selling author and Founding Director of
A qualified medical doctor, Dr. Tony bought his time back by the age of 27 and was able to leave medicine to focus on being a father and husband to his family.  In the time since, he’s built several multi-million dollar businesses recognized as some of the fastest 100 growing companies in Australia by Business Review Weekly. 

Tony is the best-sellng author of 5 books, has spoken to audiences as large as 13,000 and considers his greatest treasure being married for 25 years to his amazing Wife.. and father to two boys he calls, "Champions."

Through the financial literacy publication and online education platform, Dr Tony is driving a movement to change the way people think about and manage their money across the world.  With a knack for relating to people’s struggles, and an understanding of what it’s like to trade time for money and still not get ahead, Dr. Tony has developed two cornerstone programs and continues to build a network of certified coaches across the world.  

Through his programs and coaching, people are learning how to Cure Money Stress, get out of debt and get on the road to financial security. Participants are able to buy their precious time back and rise above their current circumstances, to a life beyond money. 

"Tony helps design and navigate your path to intergenerational wealth for your Family. 
He wholeheartedly takes your vision & aligns the components of your business to achieve 
exactly what you desire personally and professionally.” 
Justin Livingston
Co-Founder of Lucrative Luminary Training
Justin is an absolute expert in the art and science of ethical selling, marketing and conscious business building. In fact, he is the ‘go-to resource’ and main 'business strategist' for the most successful Transformational Leaders and Conscious Business owners on the planet.

He personally advises people like Callan Rush, Bill Baren, Christian Mickelsen, Lisa Sasevich, Eben Pagan, Jay Fiset, Ryan Eliason, Loral Langmeier... the list is long!
A gifted logician, he’s also been involved in almost every single significant online launch in the Transformational Industry over the past 2 years… totalling more than $10 Million in sales over the past 12 months alone.

A former MMA Fighter – nicknamed the Playful Genius – not only is he truly brilliant, but he has a heart of gold. He’s dedicated to fighting for the underdog, and levelling the business playing field by helping heart-based entrepreneurs create a successful, lucrative, sustainable business that actually reaches the people they’re meant to serve.
“Justin is an incredible mind with a beautiful heart. He takes your most complex business problems & shows you enlightened and elegant solutions. Any time spent with him & your business transforms.” 
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