How To Find The Perfect Mix Of Products For Any Business

When picking products to market in your business, I’ve seen so many Business Owners randomly choose what to sell. They pick products based on the opinion of others or what they think their market needs. There’s also my favorite: following the newest trend, fad or idea that seems like a moneymaker. Some may have success with that approach. But for most, the lack of planning and consideration doesn’t help them get closer to Financial Freedom.

And most Business Owners don’t pay attention to how the new product will help them achieve Financial Freedom. Usually the thought never even crosses their mind. So they’re selecting products and services to market based on outside factors, not their Freedom.

In my opinion, this is all wrong, and I’m calling Bullshit.

I’m not saying they’re at fault.  From my experience, Business Owners have never been shown any other way. They’re just doing what everyone else is doing.

But it’s about time Business Owners learn there’s  actually a right way to select products and services. Because selecting the right products is crucial to creating your personal Financial Freedom.

Customize your products

This is how to Customize your product offering based on the specific Business Model you’ve chosen. By the end of this process, you’ll be clear on what your path to Freedom looks like, through your business. The first thing we’re going to do is Clarify your Magical Mix of Products and Services.

We call it the “Magical Mix” because, in a way, this four-step process gives you special powers to design your Freedom through the products you sell. Your Freedom becomes a reality, almost as if by magic. And when you have the right mix, you reach Financial Freedom faster, your business has a greater impact, and you feel more fulfilled. Sweet, right?

To create your Magical Mix of Products, evaluate each offering you have using the below four criteria. When you’re finished, you’ll know what products and services will serve you today and on your journey towards Freedom.

The four criteria

1. Impact

Evaluate how important each product or service is in fulfilling the fullest impact potential your business can ultimately have in the market. Look at whether or not the particular offering is relevant to the transformation your business is ultimately creating in the world.

2. Inspiration

Evaluate your product or service for the level of excitement, inspiration and motivation it ignites in you personally.  Because when you emphasize your own inspiration, you ensure your work never becomes stale. And you’re committed at the highest level to bringing your unique value to the world.

3. Automation

Evaluate how effectively your product or service can be marketed, sold and fulfilled without you. Whether you have a Profit Business or a Legacy Business, you need to automate as much as possible. 

4. Profit

Evaluate the profitability of each product or service. Profit is crucial here. And there is a huge difference between profit and revenue. Your products must be profitable so they help you create Financial Freedom. Whether that’s by pulling profits out along the way or building assets to eventually sell at the highest value.

And that’s the four criteria you need to create your Magical Mix of Products. When your products and services meet these four criteria, you ensure you’re truly set to build your Financial Freedom. You create the greatest impact in the world, you’re fully lit up, and you’re inspired as you build your business.

And isn’t that where you want to be?

There are 5 comments

  • Julian on November 28, 2016 at 11:12 pm

    Well said Makaylah

  • Shiffon on November 29, 2016 at 12:45 pm

    Wow this was powerful.. And yep that entire list I’ve hard and done quit a bit of those thing on the list ouch 🙂 this is all a whole new mind shift for me.. I think you are cracking the secret code that most newbie or well experience entrepreneurs have no clue as to why they are not successful. I think most of the entrepreneurs that are successful is that they have figure out unconsciously how to do the money things. but can’t tell you how or why they became so successful. I will be reading the book

  • Makaylah on December 1, 2016 at 10:48 am

    Thanks Julian and Shiffon, I am glad you had such a massive MindShift from this Deep Dive!
    Have you started reading our new book Shiffon?

  • Susan on December 22, 2016 at 10:07 pm

    Makaylah this is really exciting. Thank you for bringing clarity and after talking with Tony yesterday I will be diving into your book over the Christmas break. I can’t wait to unravel my business mind along with the magic to take me towards freedom. this means so much to me being guided by you both. Blessings x

  • Jo Ann on April 4, 2017 at 11:33 am

    Thanks Makaylah — you four highlights are essential if we are to not only be successful but also stay connected to aligning with our businesses. These guidelines need to be foremost in our minds.

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