How Rich German Achieved True Financial Freedom

Confucius once said, “Choose a job you love, and you will never have to work a day in your life,” and this is the same concept Rich German lives every single day. It’s a mindset that’s served him well. Today he runs his own company, hangs out with whales and dolphins every day, and calls a stretch of beach his office. He’s able to, because he realized some time ago that in order to achieve true freedom, it wasn’t about money. It’s about lifestyle.

The Journey To Freedom

Back in the 1990s, Rich set a goal to retire at age 40. His plan was going well, and he was actually on track to achieve his goal. But then the early 2000s came, and Rich got trapped in the tech bubble. When that bubble burst, and the stock market collapsed, Rich lost half of what he worked so hard saving and accruing. A few years after that, he got a divorce he jokes took the other half of his money. He knew he had to do something, and he knew he didn’t want to be a slave to the desk–or to money.

This was the moment when Rich created JV Insider Circle (JVIC). JVIC is a group of professional coaches, authors and speakers that collaborate and support each other. The group has served Rich well. He’s met interesting people with the same goals and mindset as his. But most importantly, JVIC helped him achieve Financial Freedom.

Before creating JVIC, Rich knew he didn’t want to be a slave to the desk. He knew he didn’t want to spend most of his life at work trying to squeeze in play time whenever the clock allowed. Rich realized he wanted to have the option to take off Mondays and Fridays when he wanted to (which is most weeks). He knew he likes to paddleboard in the early mornings, so he didn’t want to take calls or meetings before 10:00am.

He knew all these things, so he built a business around them. He didn’t make his Freedom fit his business. He made a business that allows him his Freedom.

He made a conscious decision most business owners don’t make.

Today he has the life he dreamed of. In a few years, he’ll be in a position to retire if he wants to, but he most likely won’t.


Start With You

Because to Rich, he’s always playing, even when he’s working. Because he’s built a business that doesn’t just make room for each but actually combines the two.

This is a model I encourage every business owner to follow. Don’t start with the business. Start with you.

What do you love to do everyday, every week, every year?

What do you wish you had more time for?

What do you want to start doing that you haven’t yet?

What do you want to stop doing entirely? Or do less of?

Focus on what’s important to you and what your passions are, and then build your business around them. This is the only way to stop merely existing and to instead create a life for yourself that’s a series of pleasurable moments.

“Choose a job you love and you’ll never work a day in your life.”

It’s a concept that Rich German understood at a very young age and one that he’s followed since. Today he’s a successful business owner who calls a stretch of California beach his “office”.

It’s something that many would envy but also something that anyone can have.

To find out more about the community specifically designed for business owners who desire the same lifestyle Rich enjoys click here.

The views and opinions expressed are those of the guest author and do not necessarily reflect the views and opinions of

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