Why You Have To Start Your Business With The End In Mind

If you’re a new business owner just starting out, focusing on the seemingly overwhelming day-to-day challenges that confront you early on is easy. Why focus on the future when there are so many problems right now? In reality, though, starting your business with the end in mind benefits you today and when you’re ready to sell or retire. Just take it from MindShift.money Certified Coach Mick Aspinall.

From The Cockpit To The Office

business money challenges mick aspinallA career as an Australian Air force pilot, and then as a 747 pilot for a major airline, taught Mick plenty of life lessons about teamwork, communication, decision making and planning. And all these are lessons that translate to life outside the cockpit. While he still works as a commercial pilot, he’s started his own business teaching small business owners generate high performance in their companies.

He likens starting a business to planning a flight. When flying he says, if a pilot doesn’t plan the destination, they’ll quickly get lost, confused and distracted during the flight. A business is no different. If a business owner doesn’t plan the end goal they want to achieve, things go haywire pretty quickly.

When Mick started Factor Performance, he says he walked the talk. He first answered strategic questions, like why his company existed, what kind of culture he wanted and the goals he wanted to achieve. Those strategic decisions determined the tactical decisions he would make down the road, the “how” he would accomplish those goals.

Planning ahead gave a touchstone to go back to so no matter how much his business grows, the core is always the same.

“When we come back to the core of why I’m doing it and what I’m trying to achieve,” Mick says, “That touchstone that I was able to identify very early on has been great.”

Erin Martell is the Managing Editor of MindShift.money. She is the owner of Lane Change Media and a graduate of St. John’s College in Annapolis, MD. She currently lives in Los Angeles.

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