In the first installment on our series on Staying on Track and Avoiding Temptation, we’re taking a closer look at the ways online ad networks track your internet browsing behavior.
Have you ever gone online to check a social media account, only to find yourself knee-deep in your favorite shoe retailer’s site, two clicks away from buying a $500 pair of sneakers or heels? If your answer is “no,” you’ve probably been living in a cave without a WiFi connection (or because you’re too busy browsing luxury cars).
But whether it’s shoes or automobiles, you’ve undoubtedly seen an ad for something frighteningly specific to you. You’re being targeted by online advertisers to tempt you to part with your hard-earned cash. So many people are lured into to buying items they don’t need. Why? Because digital advertising targets your personal web-browsing behavior. Buying online is so commonplace and easy that the digital ad industry is expected to grow from $83 billion to $129 billion by 2021.
Unfortunately, since you’re being targeted for your interests and past spending habits, the temptation to spend money is that much harder to resist.
Giving into this temptation is one way many of us get distracted in our journey toward Financial Freedom. MindShift.money helps guide you through investing in your Freedom and Pay Yourself First. But if you don’t use the tools, you’ll easily get off track.
The bottom line: You want to be part of the 4% who reaches Financial Freedom, not someone who lets spending on wants (rather than needs) send them off track.
How Advertisers Zero In On Your Browsing Behaviors
Marisa Torrieri is an award-winning journalist and freelance writer specializing in personal finance, business, healthcare and technology. She has a master’s degree in journalism from Northwestern University and resides in Fairfield, CT. Her work has appeared in dozens of media outlets, including LearnVest, Forbes, The Washington Post, Business Insider, TIME and Health.com.