Pete Steadman: Helping Others Achieve Financial Freedom by Reframing Their Priorities and Beliefs

For most people, living in paradise and enjoying a balance between fulfilling work and family life is just a dream. But for Pete Steadman, who lives in a gorgeous oceanfront house in Playa del Carmen, Mexico, with his wife and sons, it’s a beautiful reality.

The best part, sure to draw envy among others, is that Pete doesn’t have to work around the clock to afford his idyllic lifestyle that includes 32 acres of lush jungle space. He’s in the process of transforming the property into a retreat center and conscious community.

What’s the secret to his success? Reframing his thinking around some of the lessons he was brought up with as the son of a workaholic dad who passed away while working overtime during his lunch hour to pay off debt.

“A lot of our own problems stem from the beliefs that come primarily from our parents and those closest to us growing up, which we subconsciously adopt as our own,” says Pete.

But while reframing your value system and self-worth sounds simple, taking action to change can be challenging. And that’s precisely why Tony and Makaylah want to walk others through the challenge.

It’s Not About Working Harder

“I want to be able to push, encourage, and steer a little,” says Pete. “When we’re working with money issues, lots of blocks come up, especially around our own self-worth.”

Pete believes achieving Financial Freedom as a business owner isn’t about working harder and longer. It’s about working smarter and knowing your value in the marketplace. When his clients incorporate these principles into their lives, they can start working toward their own personal Financial Freedom. Whether that looks like an oceanfront home in a tropical paradise or prospering as a small business owner.

To understand how Pete achieved his success and came upon his coaching style, it’s important to understand where he came from.


Growing Up In The UK

Pete grew up in the United Kingdom in a traditional family setting. Like many of his peers, he was sent to boarding school at the age of seven. His father was a dairy farmer who seemed to work round the clock. That made a lasting impression throughout his childhood. He paid his way through university by doing seasonal farm work each summer. Poised to follow in his dad’s footsteps, Pete bought his first rental property when he was 22.

After meeting his wife Latisha, they enjoyed traveling to exotic places like Hanoi, India and Thailand. In 2008, the couple purchased a boutique hotel in the Pacific Northwest of the US. Their goal was to build a beautiful getaway space. But not too long after they became business owners, the economy tanked, the value of the property fell and Pete and Latisha lost $40,000 within a few months.

“We had to really explore how to add value to our clients, and go back to the drawing board,” Pete recalls. “We had to make it work, so we explored every possibility on how to turn things around, we strived to exceed our guests’ expectations every time they stayed with us. We had to ensure that clients would truly feel they were getting value for their money.”

Pete and his wife made profound changes that helped turn things around even better than expected. They increased their revenue 12 percent to 25 percent each year.

While turning a profit was exciting, it led to serious burnout. That’s when Pete started to wonder if the work ethic he’d been brought up with was truly sustainable.

Learning From The Past

“My dad passed away when he was 52,” says Pete. “He was on the phone to the bank manager and was working overtime to pay off interest on the overdraft. There was a period in his life when he went at least 10 years without taking a holiday. My view of that was, ‘there has to be a better way.’”

About 18 months ago, Pete and Latisha decided to sell their successful business and concentrate on a better work-life balance. Latisha became pregnant again, and they wanted to make time to bond with their soon-to-be family of four. Almost serendipitously, Pete met Tony Pennells through his wife, started learning about They soon realized their principles, centering on Financial Freedom, aligned in a very natural way.

Today, Pete enjoys his life, and continues to seek adventures — chronicled through his Facebook page Portland to Patagonia. Not surprisingly, he loves working with clients who are trying to break out of the rat race. He enjoys helping people break free from the toxic workaholic tendencies preventing them from truly enjoying life.

“My favorite clients are people who have a thirst for life, those who understand that there is more to life than work and they want to have a positive impact on the world,” says Pete. “My ideal client is someone who wants to lead balanced life but currently feels trapped and limited by their financial situation.”


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