Justin Livingston Wants You To Focus On One Thing

For Justin Livingston, CEO and co-founder of Lucrative Luminary Training, working with coaches is like breathing. A former MMA fighter, Justin grew up with multiple coaches for each of his martial arts practices. So, when his MMA career ended, he didn’t ask whether he would work with a coach to achieve his goals, but rather who.

Justin’s passion for positive social change led him to work with Luminaries. His business, Lucrative Luminary Training, advised Business Owners and leaders in the transformation space on successful business growth. Now, along with Dr. Tony, founding director of MindShift.money, his Lucrative Luminary partner Callan Rush and SARK, he has co-founded Transcend Alliance. Together, they’re working to create a place where coaches and Transformational Leaders take their companies to the next level. Here’s why Justin is focused on collaboration in the transformation industry.

The business of coaching

After finishing his MMA career, Justin hired a life coach and attended events run by T. Harv Eker—a motivational speaker famous for his book, Secrets of the Millionaire Mind. His tough love style spoke to Justin and had a significant impact on his life. He wanted to get involved.

So Justin took a job working in T. Harv Eker’s client care department. Over time, he moved to working in sales and marketing and gained expertise in the business side of coaching. This included how coaches and transformational Business Owners should market, bring in new customers and develop a lasting brand.

By working with T. Harv Eker Justin discovered his passion and skill for assisting Luminaries to succeed through better marketing and sales practices.

You can’t just find someone who’s done what you want to do. You need help that effectively guides you through your journey up the mountain.

The difference between coaching and teaching

As Justin built his seven-figure business, he worked with coaches, advisors and mastermind groups. He recommends all Business Owners find a coach to help them stay productive and mentors to drive regular growth and development.

But in today’s crowded market, Justin advises thoughtfulness in who you hire.

When looking for a coach, Justin “would strongly urge people to consider whether a potential coach is actually good at the practice of what you want to do. Whether you’re looking for a teacher, coach, or mentor, do they have the skills to work in that capacity?”

A teacher needs the skills to, “take what’s in their brain and transplant it in yours.” A good teacher, however, doesn’t make a good coach. Coaches need an understanding beyond the information with training in handling negative inner dialogues and personal mental roadblocks.

You can’t just find someone who’s done what you want to do. You need help that effectively guides you through your journey up the mountain.

Also, be honest about what works for you. A tough love, hardcore strategy works well for Justin. But if you like a gentler coach or mentor, find someone whose personality serves your needs.

And while a busy marketplace is a positive for consumers, Luminaries need to pay attention to what that competition means for their businesses.

It seems to me that coaches, in particular, tend to be on the lookout for what’s the new magic bullet. What’s the new thing that’s going to make this so much easier?

Marketing struggles for Luminaries

There’s no denying finding new clients has gotten harder for Luminaries over the last several years. But to Justin, some of that struggle has been self-imposed.

“The biggest issue I’ve seen over the last several years for Luminaries is lack of focus,” Justin explains. “It seems to me that coaches, in particular, tend to be on the lookout for what’s the new magic bullet. What’s the new thing that’s going to make this so much easier?”

However, building a successful launch or funnel isn’t quick. There isn’t a “magic bullet,” you just have to be willing to be tenacious and radically focused. With Justin’s first evergreen funnel for Lucrative Luminary Training, he set some goals. Then, he worked on just that funnel until his aims were achieved. Now, that one funnel brings in more than $2 million a year, and people tell him it’s magic. But he and his team know the work that went into in.

“Luminaries tend to think, ‘That’s the thing that’s going to save all of this!’” Justin expands. But they abandon that thing before giving it a chance to grow. Especially when they don’t have a solid support network.

I can spend the rest of my life trying to do something about those things, but as an individual, I can’t have a net impact.

Finding your tribe

Transformational Leaders are driven to create social change. But to create lasting change, you can’t work alone. That’s the belief that led Justin to join in founding Transcend Alliance.

Justin wants to create massive change around what he views as the most significant evils in the world. Issues like sex trafficking and animal abuse that he’s uncomfortable even thinking about.  Transcend Alliance gives Justin and other Luminaries a community within which they can leverage shared resources, collaborate and co-create to drive next-level change.

“It’s the understanding that as an individual we can’t, I can’t. I can spend the rest of my life trying to do something about those things, but as an individual, I can’t have a net impact,” Justin explains. “But as a part of a network of individuals, you can create an ecosystem to have a massive impact.”

For some Luminaries, the idea of an alliance is scary, because that level of collaboration is unfamiliar. The sense is that you’ll have to give up some control of your business to grow. And that’s tough for entrepreneurs who build their companies around their personality. For those who are nervous, Justin has some of the tough love he values from his own coaches.

“Luminaries should be more worried about the fact that not only is what they are doing now not working; it’s going to work less in the future. The idea that a practitioner can build, develop and invest in their own infrastructure is no longer a viable option. If they insist on doing that they’re going to fail.”

For Justin, Transcend isn’t a new concept. It’s only new to Luminaries. Consolidation and collaboration is the natural migration of every industry as it matures and develops. Through Transcend Alliance, Justin and the other co-founders hope to work closely with other Luminaries to build Legacy Businesses that create lasting change.

What do you want to achieve? What’s your one thing?

 “What’s your one thing?”

For Luminaries struggling with growth and affecting the changes they wish to create in their community, Justin has one piece of advice. Find your “one thing.”

Opportunities like Transcend Alliance, masterminds and joint ventures give you, “lots of opportunities to be working on lots of things, collaborating on lots of things, profiting off lots of things, and be involved in lots of things. However, you should go in with one main objective. What do you want to achieve? What’s your one thing?”

Hold that one thing close to your heart and always at the front of your mind. Then don’t give up until you’ve achieved it.

 


The views and opinions expressed are those of the guest author and do not necessarily reflect the views and opinions of MindShift.money.

Chelsea Brennan is a former Wall Street financial analyst and investment manager who changed gears in her career to chase her passion of improving financial literacy and independence. She is now a personal finance writer and content marketer. Chelsea shares her obsession with budgeting, investing, and raising financially smart kids at MamaFishSaves.com.

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